Finding your groove: getting into vinyl with Audio-Technica
I’d like to think that I could’ve been friends with the late Hideo Matsushita, founder of Japanese Hi-Fi powerhouse Audio-Technica. If I could, I’d travel back in time to 1960’s Tokyo, where a young Matsushita curated “vinyl listening sessions” at the Bridgestone Museum of Arts, exposing visitors to the sounds and possibilities of high end audio and the warmth of vinyl records. I imagine sitting with him in a mod coffee shop, listening to the stories of what he witnessed in those sessions, the conversations he had with visitors, and what ultimately motivated him to head back to his small apartment above a ramen restaurant and start an audio company of his own. In the histories I’ve read regarding AT’s humble beginnings, Matsushita’s motives seem clear. Produce high end audio at affordable prices, bringing audio excellence into spaces and to customers that simply didn’t have access to it before. His first two products, the AT-1 and AT-3 phono cartridges did exactly that, and...
Dec 6, 2023
About NuForce Founded in California in 2004, NuForce was started by a pair of entrepreneurs who wanted to create amazing audio experiences at prices people could afford. Ten years later, to expand its manufacturing expertise, NuForce became part of Optoma, a world-famous projector manufacturer. NuForce’s earphones are conceptualized from the ground up by its top design and engineering experts, without using off-the-shelf designs like other manufacturers. Its products are known by audiophiles for their outstanding industrial design and sound quality. NuForce has also collaborated with Massdrop on two custom in-ear monitors: the award-winning EDC and the popular three-driver EDC3.