gtx 980! I already ordered mine from Amazon but they're taking forever to ship and they'll be out of stock for another 2 weeks! I will buy two of these if they're available!
Gigabyte G1 and Asus STRIX are popular right now because they're the most widely available. Eurogamer's Digital Foundry loved the MSI Twin Frozr edition, and everyone agrees: Stay the hell away from EVGA until they fix their cooling issues.
If you look at the reviews, the EVGA model has some pretty terrible ones. I don't really know why anyone is voting for that one or any of the 700 series--- NVIDIA cut prices drastically and increased performance as well as efficiency so much with the next gen that unless you have a budget of 250< there really is no reason to buy a 700 series.