Edit:
Apparently, this cable is only for keyboards and nothing else and its features are only meant to be decorative. I'm adding back a star due to this revelation. That said, I only use it to charge my phone and will only ever use it for that, so I'm going to make people aware of the stiff and rough plastic sheathing on it in case anyone misunderstood and thinks it's just paracord on the outside.
Original:
Didn't expect the plastic sheath on the cable to be so stiff. Makes me concerned that with use it'll start to crack and so forth. The curly 'phone cord' part is similarly as stiff and doesn't bring any kind of springy-ness to the table.
Reading other reviews I guess I should just be happy that it actually plugs into my phone.