Finding your groove: getting into vinyl with Audio-Technica
I’d like to think that I could’ve been friends with the late Hideo Matsushita, founder of Japanese Hi-Fi powerhouse Audio-Technica. If I could, I’d travel back in time to 1960’s Tokyo, where a young Matsushita curated “vinyl listening sessions” at the Bridgestone Museum of Arts, exposing visitors to the sounds and possibilities of high end audio and the warmth of vinyl records. I imagine sitting with him in a mod coffee shop, listening to the stories of what he witnessed in those sessions, the conversations he had with visitors, and what ultimately motivated him to head back to his small apartment above a ramen restaurant and start an audio company of his own. In the histories I’ve read regarding AT’s humble beginnings, Matsushita’s motives seem clear. Produce high end audio at affordable prices, bringing audio excellence into spaces and to customers that simply didn’t have access to it before. His first two products, the AT-1 and AT-3 phono cartridges did exactly that, and...
Dec 6, 2023
Tuning the ERX: A Blended ER4XR and EVO Sound The sonic signature of the ERX is inspired by the ER4XR, but its execution is an amalgamation of the ERX and the EVO. Tonally, it leans towards accuracy, with a slight emphasis at lower frequencies that add just enough weight to the lower frequencies, without encroaching on the upper bass/lower midrange. Vocals are present and clear, while lacking any trace of muddiness or smearing. The ERX is set to release 9AM PT on August 2nd, 2022—with final details going live then—and ship in late October. The preorder price will be $249, and the retail price will be $299. The first quantity is, unfortunately, limited to 300 pairs, while we are working hard to make more inventory available.