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AlexPk
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Community
Feb 5, 2019
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Moved this to Hub chat since this a question related to the business/site and not outdoors.
Though, to answer your question in some respect I would just quote the following:
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Relevance aside, let’s clarify what the BBB is –and what it isn’t. In local Yellow Pages around the country, BBB affiliates are often listed under the category of “Government Offices.” Understandably, many consumers assume the BBB is an official government agency. But this isn’t the case. The BBB itself acknowledges the misperception on its blog, noting “We are not a government agency” as one of five facts consumers didn’t know about the BBB.
Another of these little-known facts about the BBB: “We are not a consumer watchdog.” While the BBB offers consumers many services—lists of popular scams to watch out for and such—the organization’s mission isn’t to have your back. From top to bottom, the BBB is funded by the annual dues paid by businesses it anoints with “accreditation,” which allows the companies to put those iconic BBB stamps of approval on their storefronts and websites. This fact raises obvious questions about an inherent conflict of interest: The organization’s customers are businesses, not taxpayers or consumers. How can the BBB serve as an honest broker between businesses and consumers when it is fully funded by one of these parties? Many argue that it cannot — that there’s a natural incentive to paint its paying clients in the best possible light.
Whether or not a business is accredited, it can be graded by the BBB. The grading system, ranging from A+ to F, is confusing at best, useless at worst. Business grades are determined by 16 factors, including how many complaints have been filed with the BBB against the business, and if and how the business responded. Notably, however, a business’s grade won’t necessarily be hurt if nothing much comes of a complaint and the customer is left unsatisfied. Rather, all that matters, grading-wise, is that the business responded and made a “good faith effort to resolve complaints,” according to the BBB. This means that a business could have a good grade even if it is the subject of lots of complaints, as long as the business dutifully responds — even in a pro forma way.
On the flip side, a business that is committed to handling complaints directly with customers in a substantive way, but does so outside the purview of the BBB, will get a poor grade because the BBB is not involved. So a company can have a B or C rating, or even an F, simply because it doesn’t play by the BBB’s rules, which include looping in the organization with complaint responses and providing the BBB with background information about the company.
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Bold is my emphasis. You can read the whole article here: http://business.time.com/2013/03/19/why-the-better-business-bureau-should-give-itself-a-bad-grade/
Cheers
edit: fixed some formatting
(Edited)
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