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Reve
42
Aug 28, 2019
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I know you guys are smart and ran the sales numbers. But what got me to come back and _check_ the site regularly was to see what board games were being offered. I'm not sure if I ever actually bought one here... but I sure as heck know I've bought crap like knives and belts because I was here looking for games.
Game folks are pretty hard-core. You know this -- you built a business on understanding niche audiences. And engagement with the site doesn't pay the bills, I realize. But I'm certain that I'm not the only one who bought something that I otherwise never would have come to massdrop for because I was here looking looking for games. Like most of your customers, if I want a belt, I'm just going to buy a belt. But if I'm here looking for games and you're running a deal... well, you just sold a belt.
Other products are not like games in that regard. There was a year where I bought like ten watches. But... I never bought another watch after that. If you just keep cycling through customers like that, you can make a buck, sure. But as I understood it, that wasn't your vision. Or what sold investors on series B funding. It was a passionate user base that came back checking the site every week.
So: if you see long-term engagement dropping and decide that's a bad thing, please rethink some of these decisions.
Thank you for reading.
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