Aug 12, 2019567 views

Changes in Several Drop Communities and Interests

Hey everyone, There are going to be some changes in the near future for several of our communities and we want to share the details with you as well as explain why we made these decisions. We have recently been taking a fresh look at our offering, and thinking deeply about how we can deliver the best community experiences. We wanted to take a step back and really understand what’s working, and what we think needs to be improved Through feedback from the community about the current user experience, and our own explorations, we’ve arrived at some changes we think are necessary to improve the experience for the majority of our members. Starting today, we will begin to implement some of these changes by adjusting how you can find certain communities and products within our site, as well as merging a couple communities and sunsetting several others. The short version:
  • We plan to improve discoverability on our site for the most active communities like Blades/EDC, Mech Keys, Audiophile, Watches and Outdoors
  • We are combining the “Blades” and “EDC” communities, and naming it “EDC”
  • We will be sunsetting several other communities, starting first with Board Games, DIY Tech, PC Gaming and Quilting, and re-evaluating our approach to the balance of our communities in the coming weeks.

And for a deeper dive:

Improving discoverability for the most active communities, like Blades/EDC, Mech Keys, Audiophile, Watches and Outdoors While our ambition has been to highlight as many communities as possible, we’d like to refocus in order to improve the overall experience for our most active communities and make it easier for everyone to navigate these areas. In the coming weeks you will begin to notice the list under the Interests tab start to get smaller as we focus on these more active areas. Combining the “Blades” and “EDC” communities This is actually a reversal of a change we made a couple years ago. Based on community feedback and our own observations, we have since identified that these two categories combined are more in line with how our community members actually think about themselves and their passions. Sunsetting several other communities, starting with Board Games, DIY Tech, PC Gaming and Quilting, as well as re-evaluating our approach to other communities in the coming weeks. In keeping with the decision to highlight the most active communities, we’re going to step back from some of our less active ones. At least for now, we will sunset Board Games, DIY Tech, PC gaming and Quilting. We will continue to evaluate the other communities to determine the right level of support and product discoverability on the site, and will keep everyone informed as things continue to evolve. We’ve been honored to work with these communities and have been inspired by the member engagement over the years. We hope that by focusing on an improved experience in a smaller number of communities we’ll better set up to deliver the best overall experience for our members. All of these changes ladder up to the same intention and philosophy - to ensure we are set up to deliver the best community-driven experience, and the best community-driven products, to our members. Thanks for joining us on this journey and being a part of the community. The Drop Team


And here are some answers to a few questions you might have: “Are you going to ramp down the other communities?” Over the coming weeks, we plan to evaluate our approach in our other communities. Some others may get ramped down, but as always, we’ll keep everyone updated if we plan to do so. “How will I find products from _____ community?” The SHOP tab is always a great way to find every single one of our available products, from Drop Studio products to 3rd party curated enthusiast products. The STUDIO tab is always the best way to find all the Drop Studio products. “What about products I’ve purchased in communities you’ve decided to sunset?” Any product you’ve joined will run its course, even if it’s set to go past the sunset date. “Will you continue to sell any products from these communities in the future?” Yes. Our Shop and Drop Studio areas have many different products in development, and we will continue to work with amazing enthusiast brands, so we will continue to offer products in multiple other communities. For the communities we are sun-setting, we expect any new product offerings in those communities to be occasional rather than regular. "I loved those communities, will they ever come back?" For the foreseeable future, we’ll be working hard to highlight our most active communities (Mech Keys, Audiophile, Watches, Outdoors and the new EDC/Blades). As we continue to grow our business, we hope to be able to extend to new communities or back into ones we previously loved. Any decision to do so will require a great amount of thought and planning so that we can give them the proper attention they deserve. We’ll of course keep you involved, up to date and aware of those changes. "I’m a member of ______ community.  Will any information in my profile be affected?" For now, for those subscribed to communities that are being sunsetted, the only content affected in your profile will be the community icon in the list below “top posts” section.  You will still be able to see all your past transactions and discussions on your profile pages, and past product runs can still be discovered in search. Any past polls, photos, discussion, and reviews you may have participated in will be discoverable through profile pages> search 
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TronII, Cynthia Henley, and 3 others
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Please consider bringing pc gaming back :(
Well, I definitely will unsubscribe since they can't even create emails of items related to my Interests ONLY. I'm sure I'll do better elsewhere anyway.
The biggest flaw I've found in your logic is that most of what you offered me in boardgames recently has been expansions to games that I don't have the base for and you don't offer either. That and half of what I'm interested in I can get within 10 bucks of post shipping cost from somewhere else faster.
Oh look, Drop changed their policy and business model to reflect their new name and dropped my favorite communities and products. Thanks, I no longer need my account or your email notifications as I have now decided to drop my interest in this company / site.
You guys should revert back to the previous business model. I haven't seen anything even remotely interesting to spend my dollars on in months. I didn't come to MD to buy MD branded items which are frankly, unknown quantities with uncertain user experiences. And why should I anyway. I came for the curated items and things which are hard or impossible to find locally and are interesting precisely because they come from various brands, both big ones and small ones. That's what make MD appealing because it opens up so many brands so that there's something interesting for everyone.
You gave two of these communities (Board Games and PC Gaming) less than a year since their creation to gain traction in a new user interface (which is not user friendly) and are removing a community that is part of a $3Billion a year industry (if you cannot make money in Quilting, then you need to evaluate how your interface is actually functioning at its core purpose as an interface) which should be expanded instead of reduced (the offerings are repetitive and not varied, and the shipping dates are often far beyond what the crafting community needs for supplies). Fix the length of time between the Drop end date and the ship dates, and offer deals that are better than ones found on Amazon (as people do cost comparison before putting anything in an online cart these days).
(Edited)
JennyMeeker
You're right... Quilting seems like it should have been a solid inflow. Perhaps people where simply unaware of their existence and they needed to spread the word somehow (advertising or posts of enthusiast forums). Not my forum though, unfortunate for those who frequented those markets though.
The only thing you have to do is revert this site back to how it was a couple years ago. All you guys have done since is made the site worse. At this point I wouldn't be surprised if this site was a dead man walking. I don't know anyone that actually orders anything from here anymore.
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Alex00322
I used to check in daily for interesting things with the old design, but for whatever reason the only time I visit now is if I happen to see something in an email before I close it. I guess I should be glad I'm saving money, but I don't feel like I'm the audience for Drop any more.
Alex00322
Everyone tells them this and I agree with it as well, but the thing is, it sounds like the reason you all liked it so much is the very reason they don't do it anymore -- that model favors the consumer more than it favors them. When you get all the good deals where everyone pools their buying power to get the best possible price, it essentially means they're working harder than their compatriots for a smaller margin and they all hate that these days, they won't put up with it for long. If that's the case, it doesn't matter how many people tell them 'hey, go back to the old unsucky Massdrop' - if the execs aren't banking what they believe they should bank that way, they'll never go back to it. It's hard to see a financial necessity for them to make this move, it certainly seems like they had money doing things the old way -- after all, they have money for rebranding and making new websites and even opening up a sideline in gambling. That didn't just fall from the sky. So they were making money and so they aren't broke yet. But that's just it, that's the problem in a nutshell. . The people who are making money already have most of the money in existence, they won't starve if they elect not to invest in a new factory making new stuff, so there's no need for them to do any particular deal. Whenever they want, they can walk away from the table.