Finding your groove: getting into vinyl with Audio-Technica
I’d like to think that I could’ve been friends with the late Hideo Matsushita, founder of Japanese Hi-Fi powerhouse Audio-Technica. If I could, I’d travel back in time to 1960’s Tokyo, where a young Matsushita curated “vinyl listening sessions” at the Bridgestone Museum of Arts, exposing visitors to the sounds and possibilities of high end audio and the warmth of vinyl records. I imagine sitting with him in a mod coffee shop, listening to the stories of what he witnessed in those sessions, the conversations he had with visitors, and what ultimately motivated him to head back to his small apartment above a ramen restaurant and start an audio company of his own. In the histories I’ve read regarding AT’s humble beginnings, Matsushita’s motives seem clear. Produce high end audio at affordable prices, bringing audio excellence into spaces and to customers that simply didn’t have access to it before. His first two products, the AT-1 and AT-3 phono cartridges did exactly that, and...
Dec 6, 2023
Audeze's Response: No problem - just ask Sennheiser, Focal, HiFI Man, Beyer, and Mr. Speakers what their BOM costs are and send it to Audeze, and we'll post our information. (Note from me - BOM = bill of materials) You can see by the SELLER label this is the actual reply from Audeze official. Audeze has since deleted the comment, but I was amazed to see someone both bold enough to ask this question, and Audeze being bold enough to reply. I screenshotted the comment not realizing they later deleted the reply, immortalizing it forever. I think Dan of Mr. Speakers lurks Massdrop, and maybe others do too. What do you say? Can we get sign-offs from the major players to agree to post their production costs? Audeze has issued this incredible challenge, who will step up?