Announcing the Drop Keycap Club
Greetings everyone! We’re excited to pull back the curtain and reveal the premium membership program we’ve been working on the past few months as well as give a little insight into how we came up with it.
Initially we started by thinking about how other websites give back and improve the experience for their most dedicated users, as well as the various pros and cons in comparison to how our site works. Free expedited shipping makes sense if you’re placing multiple orders per month or even weekly from somewhere like Amazon. Or alternatively, monthly subscription boxes work well if you have lower-value consumable items that need to be replaced routinely like razor blades or cosmetics. We tossed around a lot of ideas, but coming up with something that made sense for keycaps- which are purchased infrequently and have a high value- was a slightly more challenging task.
After looking at the past 4 years of our keycap sales, we found that typical keyboard enthusiasts bought three sets of keycaps from Drop per year. Using that as our jumping off point, we started working on a program that would be advantageous for this group and allow them to utilize its perks immediately while continuing to offer value throughout the whole year. Additionally, we want to offer something that is of value to both our newer users looking to dive deeper, and to our most devoted keycap buyers. Since we all know the ideal ratio for keycap sets to keyboards is roughly 5 to 1, it makes the most sense to offer a program focusing on making the keycaps more affordable.
The core of Keycap Club consists of a monthly coupon that can be applied to any order of artisan keycaps and/or keycap sets on Drop.com that totals $100 or more. You will initially be given a coupon with a randomized value between $20 and $100. Let me temper expectations here a little and be transparent that the odds tilt towards the $20 coupon, but there is certainly a decent chance of getting a higher amount. 30 days after the coupon has been granted, it will expire and a new one will be issued with a new randomized value. This means that over the year you’ll have the chance to use a total of 12 coupons with a minimum potential savings of $240, but you would only need to use 3 of them to come out ahead.
To help decide how you want to use that coupon or not, we are continually working to improve our forecasting system in order to provide a rough calendar of incoming keycap launches as well as our efforts to expand an ever growing collection of in stock keycaps.
In addition to the monthly coupon system, we’re going to be introducing a monthly artisan/novelty keycap draw for rare, unique, and valuable keycaps. All Drop Keycap Club members will be automatically entered into the monthly draws, and winners will be selected and announced on the last day of each month. See this talk post for more information about the monthly draws and the types of prizes that will be available.
We’re also adding on-site badging for all Drop Keycap Club members which will initially be mostly for aesthetics, but will evolve over time to give you access to future exclusive product launches and events.
And lastly, Keycap Club members will get a chance to provide user reviews for new unreleased products. Those selected will receive the item before it goes live and is available to anyone else and in turn you’ll provide a first look review for the community. Any items reviewed are yours to keep and enjoy. This will not be limited to only keycap launches so you may get picked to talk about a pair of headphones, or even a full keyboard! Read more about the program at this post.
In terms of the cost, the program will be $69 for a one-year membership. However, a $20 off coupon will be available at the launch of the program making it just $49 for your initial year.
We plan to continually expand the offerings and perks of the Drop Keycap Club and are excited to make adjustments to suit the needs of the community. One example is that we’ll be providing a special perk for our most long-serving massdrop keyboard members in the near future as a thank you for all the contributions they have made to our site and to the community as a whole. We want to build something that’s great for everyone and that means we need feedback both positive and negative, so if you have an idea that you think we should add, or alternatively if you’re excited about what’s in the works here, then please leave us a comment and let us know.