MD/drop should do a collab with Darn tough. After discovering how much better Merino is to my feet health, I don't mind spending the extra money. I tried the fitsok collab and there's just no comparison at all. I prefer the ultralight non-cushioned no-show DTs (Or FITS) and the fitsok pairs I got are just thicker than advertised and aren't nearly as well made as these :/
I definitely get that price/cost is an issue with discounted collabs and we have to accept certain things... but the fitsoks aren't even close to the quality of my darn tough and fits. Definitely happy to get 3 pairs of DTs for the price of 2 here!
Edit: https://drop.com/buy/massdrop-fitsok-merino-low-cut?utm_source=linkshare&referer=82ZNWJ
these are the fitsoks that I don't like. They pill a lot even after 1 wash, and seem to be thicker than the images show.