I haven't bought this drop, but I own the base game and even a few of the expansions.
For people who are just getting into board gaming, this is an attractive game. It's got a neat cartoon style, and it makes fun of nerds. The base game does a lot of poking at tropes in fantasy games like D&D and Pathfinder. I'd imagine that this set also does that for whatever other settings the games are played in. In terms of theme and aesthetic, this game is fun and light-hearted and easy to pick up for those who want something more complicated than monopoly or other classic games.
I would give a word of warning for the competitive types though. In terms of game mechanics used to describe board games, this particular one relies heavily on the "take that" mechanic. That means there's a lot of direct interactions with players that cause them to have a bad time. This is great when you're trying to prevent the person currently winning from completely winning the game. You can even feel bad-ass when you drop the biggest bomb on an opponent. They might have felt they had an easy fight with level 1 crabs but then your play makes it an ancient, giant, level 16 crab who teams up against a level 20 dragon (or whatever all those levels are), making it a way harder fight that they might lose. It feels GREAT dropping that, but it can create some sore feelings as well. Just a fair warning.
I've heard it described as a love it or hate it kind of game, so don't let my previous statements sway you from buying this. Those game mechanics are a blast for some groups! I'm personally more into euro games where I'm barely thinking about what other players are doing :P