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Product Description
Great for the the bedroom, the gaming room, the kitchen, and more, the RGB LED Wi-Fi Bulb allows you to set the mood for any occasion. Enjoy a romantic evening under a soothing red light, or cool down on a hot day with a deep blue tint—with over 16 million different colors to choose from, the options are endless Read More
What you're paying for isn't necessairly the name brand or that the bulbs themselves are "better", its that Hue is a more complete ecosystem and a better experience. The app is fleshed out with a lot more than just changing the color since they're the flagship "smart lighting" brand, they're going to be getting integration with games and movies, it also works with the Logitech Harmony Hub, and I honestly have yet to see an off-brand bulb with as good of a software experience.
I agree with you that Hue is more expensive, but if the things I mentioned are important to you then its definitely the better value. If you don't care though, definitely save the money with the Xiaomi/other options.
CowmanguyBut those benefits only apply if you use/have/integrate with the other Hue products which MD isn't offering. As a stand alone product, which is all that is on offer here, this is not worth the money.
This is worth your time if you already have a Hue system.