Unclear why a "fan" keeps coming up in the conversation when lights with fans are typically in the 50,000 + lumen range (Acebeam, Imalent, etc). I have several 9,000 - 25,000 lumen lights. None of them have fans either (Astrolux, Emisar, Olight, FireFlies, Acebeam, Thrunite).
I agree though, this one is way overpriced. Their 6500 lumen Concept light featured elsewhere for $150 is a better deal in comparison. But even then, you can get a 5,000-6,000 lumen BLF SP36 for 1/3 that AND have a light that runs Anduril.