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Every set of in-ear headphones on MD seems to be labeled "IEM", but are they really monitors? Are they for audio engineering purposes with a flat response?
Because with marketing crap like "smooth-sounding iem" and "relaxing bass, intimate midrange, and controlled treble" you lose all credibility with sound experts.
To be fair, Massdrop is quoting a review of them, not their actual marketing material.
You seem to be confusing studio monitors with IEM's because the word "monitor" is included in "In-Ear Monitor." IEM's were originally custom- made designed for stage monitoring for musicians, and then branched out into universal designs that were made for music listening. A lot of them can serve both functions, but the the purpose was never studio monitoring and a perfect flat response.
Yes! That's very true, they were for stage monitoring, so I desperately wish that we could stop calling all in-ear headphones "IEMs". Just call them in-ear headphones, they're not built for monitoring. If you have to abbreviate it, call them IEHs or IEHPs.