Sturmanskie Okeah (Ocean) Poljot Manual Wind Watch

The manufacturer changed it... to encourage incorrect pronunciation? There is a romanization of Japanese that pronounces si as "shi". It makes sense when you understand the orthographic/phonetic interplay. It's still a silly transliteration if your goal is for people to actually say things correctly. I argue that this reinforces exactly the sort of silliness that leads to the email I got advertising this watch as 'okaeh'. If the rules are inconsistent and impenetrable, then we may as well write whatever we like. These are the same issues that lead to things like "GRΣΣK" in place of "Greek", or the entire illegible opening title sequence from "ЯED HEΛT". Anyway, I digress. I'm just saying, stop the madness!