Drop + Fitsok Merino Socks (3-Pack)

Driven to make an everyday sock that fits better, feels better, and keeps you comfortable mile after mile, we teamed up with Fitsok: a US company that’s elevating expectations in comfortable footwear. Our new Drop + Fitsok Merino Socks are available in three styles—Low-Cut, Hiker, and Crew—with performance-optimized design in every seam. Featuring a soft, comfortable blend of American-dyed merino wool and nylon, this sock is technical enough for hiking, biking, running, and other active pursuits, with a clean aesthetic that’s well suited for daily wear.

Merino wool is naturally thermoregulating, which means it keeps you warm in cold weather and cool in warm weather, while preventing overheating and clamminess by absorbing and releasing vapor. It’s also naturally antibacterial and odor-resistant, making it a great choice when you need an extra day or two of use before your next wash. The addition of nylon takes the durability up a notch, and the touch of Lycra adds just enough stretch. Light cushioning under the heel and toe areas provides support where you need it, while lighter mesh weave on the top improves breathability and fit. Plus, added arch compression creates a secure fit and improves comfort. The Drop logo is placed on the toe box, so you can see it whenever your put your socks on.

The Sock Factory—a premier performance sock manufacturer in North America—took root in 1975 when founder Michael Banks Sr. bought a couple of dye tubs and a dryer from his father. What started as a small operation quickly grew to a much larger enterprise, one that now employs a team of over 50 (many of whom have been on staff for 15 years or more). Founded in 2007 and acquired by The Sock Factory in 2016, Fitsok focuses on engineered fit and performance socks made in the US. Still based in Hickory, North Carolina, the family-run business prides itself on quality footwear and top-tier customer service. Any pair of socks that doesn’t meet their strict standards is donated to local homeless shelters and non-profit organizations.