Well, that's just it. They aren't nice, or fancy. They are poorly made, using the cheapest materials possible and priced in attempt to achieve insane, borderline insulting profit turning. USB 3.1 (gen 2 even) aren't that hard to make by hand. It's not hard to shrink braided nylon sleeving to a tube. You can buy literally hundreds of color options directly from suppliers. It's also very easy to create a nice, uniformly sized coil segment by using a hand cranking jig that's also very easy to make by hand. These are not hard things to do, it's just that most people would rather pay for what *looks* cool, but falls flat on its ass in actual coolness. These cables are not cool, they are gimmicky, overpriced garbage that offers technological capabilities from items you'd find at a 7-11 checkout counter.
Not to mention the fact that when I was drinking the koolaid on these cables early on, the cables that I did get reeked of cigarette smoke, and they took freaking forever to show up. It was not a feel good moment to open that delivery. Yes, my drop for the cable that was marketed to match my MiTO Laser ALT special edition keyboard couldn't even have bothered the DIY supplier to put in the effort and obtain an actual good match for the color palette on the cable itself, so it looks slightly off when plugged into the keyboard and in general the whole purchase just looks and feels half-assed all the way through. I hope this doesn't hurt the feelings of anybody that might be sensitive to such things, but yeah, step your shit up. if it takes you over 4-5 months to deliver a cable, then you've been getting the same demands thousands of times from customers for at least 2 or 3 years now. Stop being cheap, and build something that meets the bar of your ridiculous pricing.