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IMO, this represents a decent savings, though not a screaming good deal. Right now, basically everyone except Massdrop is selling them for $400. The last time they were in the $310 neighborhood was holiday last year. Inflation happens, people. Prices rise over time due to inflation unless there's a force (such as becoming out-preformed) dropping the price. It's not like most consumer electronics where manufacturing efficiencies improve faster than inflation rises. These are a magnet, a coil of wire, and some plastic. There's nothing there to make more efficient that hasn't already been done sometime in the last 10 years.<br /><br />So Massdrop is getting you these at last year's holiday blowout prices but at the end of the summer. Just be happy you aren't paying $400!