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Product Description
An exploration of and tribute to Invicta’s roots, this chronograph has all the hallmarks of a classic dress watch—from its charming look to its hardy construction.
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Friends:
Today we’re happy to bring this Invicta 1960 Chronograph to you, now available for preorder through Drop. As you know we’ve done many Glycine releases, and this is the first for Invicta, its parent company. We mainly know Invicta for its solid Pro Divers and overall for being a fearless company with a vast array of models sold all over the planet. Less known is that Invicta is a much older watch company than one might expect, and within that very long history are quite a number of standout timepieces that we felt were worth exploring.
So Drop approached Invicta in the fall of 2019 with the idea of resurrecting their very own Doctor’s chronograph made over sixty years ago. This original Invicta is a stunner: Landeron Caliber 48 bicompax movement executed in an 18 karat solid gold case. As much as we’d love to just put that watch inside a duplicator machine and make buckets of them, Landeron movements no longer exist, acrylic crystals scratch easily, and 18k solid gold runs a bit outside our democratic instincts.
What exactly did we do with this gorgeous vintage then? First, close attention was paid to preserving as much of the original look as possible, down to the old Invicta logo. We then replaced the acrylic crystal with AR coated domed sapphire, upped the water resistance, and for the case material used Bronze, suiting the vintage character of this timepiece with subtle weathering. We also added a telemeter scale in addition to the pulsometer scale of the original. We also decided to offer two dial choices: The original white and a black color scheme.
We also replaced the inestimable Landeron with a sensible VK64 mecha-quartz movement manufactured by Seiko. Here’s what I especially like about the VK64: The chronograph module is a complete mechanical complication, with all of the components you would find in any mechanical chronograph watch. Yet the balance wheel, escapement and mainspring are replaced with a quartz resonator, making it far more accurate.
The result is a movement that looks, moves, and behaves like a chronograph yet with the reliability enabled by modernity. The central seconds hand moves with smooth motion around the dial, instead of indexing as one might in a typical quartz.
We also sized this at 40mm, right for the character of the 36mm original while also looking amazing on any wrist.
Lastly, let it be known that we made this watch for the Drop community with excellence in mind. It's our aspiration to do custom projects with strong partners in the watch industry who are willing to take risks. We hope that if you’ve never considered Invicta before, may this be the one that moves you. :-)
Leo
Hi everybody:
Just wanted to provide you with an update: First, thank you for your interest in this product. We did not hit the volume requirements needed to commence production for this Invicta and so as of today we’ll be tabling this project. For all of you who placed an order, you will be fully refunded and also credited $10. This $10 credit will remain active for a year and will automatically apply during checkout the next time you join a run. The refund should take a couple of days to be reflected on your account.
Second, I also want to thank all of you who participated in the comments for your shared perspectives. No doubt this launch generated an impressive amount of lively commentary, and all of it helps us make better projects in the future. As a Drop Studio product (you’ll typically hear from me when a project involves Studio) the Invicta 1960 Chrono was our own homegrown initiative for Invicta, a solid partner of ours for our past Glycine launches. Our approach was to consider an experimental design focus for the brand based on their long product history. Sometimes experiments can lead to cool new things (and other times experiments can lurch out of the lab too soon and rouse the village.)
Which is to say, we clearly have work to do. With that in mind, please know that every scrap of feedback will be taken top of mind if and when we should ever retool this product. And if you think it's still worth doing, we still want to hear from you! What can we do better?
There will be more Studio launches to follow with several different watch brands. Keep an eye out for them.
Here for questions,
Leo
leopadronThat is unfortunate to hear. I REALLY liked this project but it just came down to cost. I think if you were able to lower that it would have had more buy in from the community.
I wanted this watch badly. I saw all the comments about overpriced, Invita haters, etc. At first I let it go. Then it was one of those watches that was just really growing on me. I jumped in and was excited (this was my first Drop run) and couldn't wait. It was going to be my Christmas gift to myself. Honestly, the price was not an issue for me. I mean 200/300 it's a fair range and you don't have anything that's really aligned with this. Yes, you have some triple sub-dial daytona style, but the double sub-dial is rarer, and when you add the brass and pulse meter you really have a unique heritage item. I'm on the other side of the price debate. Put this in a nice yellow gold case at 41mm and put in a jumping second hand and sign me up for $999, I think the design is that good. Anyway, please come back to this and support designs like this. How about a vintage inspired with the same dial and take out the sub dials, turn it into a pure sweeping quartz and drop it to 199 and damn you've got the other side of that amazing coin. Love the product and I hope not my last shot at a cool Drop exclusive.
8️⃣2️⃣ sold out of 5️⃣0️⃣0️⃣ (that figure was shared here in the 📍conversation) that represents 16.40% of the planned sales figure. And this drop was live for a full month 👎🏽
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Since the very beginning I raised the concern that the price was totally wrong:
https://drop.com/buy/drop-invicta-1960-chronograph-watch/talk/2615399?utm_source=linkshare&referer=9958VR and conclusions here https://drop.com/buy/drop-invicta-1960-chronograph-watch/talk/2616610?utm_source=linkshare&referer=9958VRThis big failure is not because Drop has never created a great bronze limited edition ⌚ We got one, with a good price, that was sold out (2️⃣5️⃣0️⃣⌚) in 2️⃣ weeks or less (it was also planned to 🏃🏻♂️ a full month): https://drop.com/buy/glycine-combat-sub-bronze-automatic-watch-m2I 💭 someone here believed that after a successful bronze ⌚ they can just jack 🆙️ the price and nobody will notice 🤦🏻♂️ Well it's clear that didn't happen. How can you sell a ⌚ for just 💲💯 less but simultaneously you're seriously downgrading the final product:
- Not made in 🇨🇭 but likely made in 🇨🇳
- Cheap (but good) 🇯🇵 quartz movement instead of a 🇨🇭 automatic movement. And I don't just mean price, but recognition.
- Complicated legibility (tiny #️⃣) and no lume.
- Made by Invicta, which doesn't get much appreciation compared to Glycline. But of course they could not use Glycine because this is not 🇨🇭 made.
And that without considering we've got here https://drop.com/buy/88596 almost the same ⌚ but for 💲1️⃣7️⃣0️⃣ which is 💲💯➕ less! Oh and that ⌚ is made in 🇩🇪 But the collaboration team was quick to respond (and then 🔒 and hide the thread) trying to justify the outrageous price increase because:
- This has sapphire domed crystal. I showed the price difference in Glycine ⌚ is negligible.
- This has bronze case instead of stainless steel. I showed the price difference in a Glycine ⌚ is negligible.
- This one is funny: because of the two previous facts, the cost of production increases like crazy, but without sharing any facts, like if anyone can believe that one just because someone come here and 🗣 so. And I really hope that was a lie 🙏🏻 Otherwise it's better for the collaboration team to learn how to design a product to a realistic (interesting) price point here, even if that price increases.
- The funniest one: because the other 🇩🇪⌚ is under clearance and this 🇨🇳⌚ is 🆕️ (you know 2️⃣0️⃣2️⃣0️⃣ model 0️⃣ km) then the rip-off is totally valid. As if that matters and magically makes the other 🆕️🇩🇪⌚ inferior 🙄
So I really hope the next collaborations will keep great prices instead of rip-offs because this ⌚ is indeed interesting and seems good. But by no means it is worth 💲2️⃣9️⃣9️⃣ here. And I 🗣 here because maybe that is a good "killer sale of the Invicta's MSRP" or also a good price for someone that finds the ⌚ nice (it is) but has no ℹ or comparison data with other ⌚ that provide a huge better value and appreciation for the 💸
I believe the collaboration team forgot that in Drop we make concessions to get great prices. For example:
- Getting ⌚ under liquidation/clearance.
- Getting previous, 🆕️ old stock models, usually no longer produced.
- Buying ⌚ from gray market, that is ⌚ with no manufacturer's warranty.
- Waiting weeks to get the ⌚
Finally, no matter what anyone can come to argue here, the fact is that this ⌚ got lackluster sales. Only 8️⃣2️⃣ sold. There's a reason for that... and I'm confident that many of us didn't find a ⌚ that matched the price 🤷🏻♂️
The more I see this, the more I think, "too bad I don't need a watch". The bronze case has grown on me since the introduction. Maybe the office will be opening up by the next time this is offered so I might be able to justify it.
Better than most of the gaudy "homage" invictas out there... but why does the dial look like it came out of a crappy inkjet printer? Intentional faux vintage look?