Gevril Vaughn Swiss Automatic Watch

Vastly overstated "base value", massive markdowns across the board even in their own store? Not harsh. Abuse of "Swiss Made", how do we really know what the build quality is, what makes you think the parts are sourced from anything but China? Swiss movement can be a standard grade 2824, which is not particularly good (+/- 20 SPD). A step up from an 8000 series Miyota or NH35? Sure, but not that big a step. The bigger factor is the marketing, trying to create the impression they buyer's getting some great deal.

Swiss made, swiss automatic movements, high quality build, high quality part sourcing.....but you would go with invicta? I dunno man, a little harsh.

And I heard, as far as packaging goes, the Gerbils use a tube instead of a box.